let product excellence is indeed an art

ZVEZDOCHKA Nike pioneer in sustainable design. It inherits the Nike environmental design concept, reduce material waste throughout the design and production process. It is worth mentioning that, due to the modular concept put forward in the shoe during production, without the use of conventional shoes required when making more binders. ZVEZDOCHKA is closed Nike products (ie infinitely recyclable product) made the first attempt to make it possible Imagine a more sustainable future.

Today, ZVEZDOCHKA Nike's influence in perhaps the most significant innovation sustainability. This shoe encourage people to use innovative thinking to accelerate the pace of Nike lightweight, simple and sustainable products forward.In retrospect.From the birth of the first generation ZVEZDOCHKA already has years of history. Recently, Mark • Parker and Marc Newson • recalled the project.ZVEZDOCHKA represents a wholesale jordan shoes new way of shoe construction. This is a challenge to tradition. Why to overturn the traditional design so important?

• Mark Parker: In order to promote meaningful change, sometimes you need to overturn the traditional, open up a new way. If you are using a conventional cutting way, we can not produce ZVEZDOCHKA. But we did not think that this ingenious idea that we will introduce a one such area. Sometimes that is the right time, with the right tools, raised the right questions. I think things are always in a state of equilibrium being. To get the product to stimulate an emotional reaction, you do not always need to start from scratch. It is very important to achieve a breakthrough, but let product excellence is indeed an art.

• Mark Newson: As a designer, I think it is very important to challenge the limits, we must focus on the future, think about things in the future. Otherwise, it will become out of touch with reality. For me, design jordans for women is the use of new technologies, new processes and new materials to constantly explore new possibilities. This often requires involving a variety of different industries.
ZVEZDOCHKA how the future will continue to influence the design of the Nike and other brands?

• Mark Parker: ZVEZDOCHKA design concept for the Nike pioneered many exciting opportunities, including personalized, modular design, sustainable manufacturing. Design is an iterative process. An idea often based in another idea. Looking ahead, the thought of personalization and modular true religion brand jeans design to create opportunities, I was filled with fighting spirit. Of course, sustainable design, ZVEZDOCHKA will continue to have a profound impact. The shoes abandoned all restraint, creating a sustainable future. This will be our relentless pursuit of the goal.

• Mark Newson: In general, past and future, the impact it generates not only to solve the design problem from another angle. Therefore, from the point of view of reality and concept, this shoe is a product rather than a google dress.Nike ZVEZDOCHKA will be on sale from December 29 through the Shanghai NikeLabX158, Hong Kong NikeLab PS7.